For many small service companies, the Internet has provided an excellent opportunity to search for niches lost by large ones. Many large companies are in no hurry to appreciate the potential of the Internet to offer customers who really want to buy a product or service, smaller and more flexible operators thrive. In the end, people can very effectively qualify as potential buyers thanks to the words and phrases they enter in the search engine, and once they find out what their customers can use, they can use pay-per-click campaigns. and improve your ranking. in “natural results” to create a business in the real world. However, this is a rather complicated question; Not only is it difficult to pinpoint the value of visitors who use a specific term; It can also be expensive to deal with all the non-revenue-generating traffic that your high profile produces on search engines.

Competitive conditions in our industry

As expected, one of the most competitive conditions in our industry, the translation industry, is the “translation service”. This term speaks about what our company does, and it seems rather unambiguous. But I would say that at least 95% of people who type this in a search engine and go to our own site do not match the profile of the potential client we want to attract, and many do not even want a muama enence app translation service. I will try to explain why this may be.

The next significant category, possibly up to 25% of visitors to the term “translation services”, will be students. Students learning the language can explore different players in the market for the same reason: they want to see what job prospects they may have after graduation. Business students can look for work experience or business cases that they can use as part of their studies. Computer students can learn the technology used to find software or effectively maintain multilingual websites. All of this, of course, is completely justified, but they spend the budgets of our marketing manager without even knowing about it.

Interpretation

There are also quite a few people who consider interpretation as a translation service, and those who may be looking for a translation service for accounting. And many of those who really want to receive a translation service may seek such a service provided in their particular corner of the country, or they may want a specific additional service, for example, notarization, which is difficult to visit in all countries.

All of the above illustrates two things: firstly, people can mean completely different things when they request a translation service from search engines. Secondly, the holy grail of web traffic can be a profitable way for a small business to get a business, but it can also cause great interest among people who might not have thought they would write in this term.